It’s important to remember that this is a $37 purchase - although I see in a mail I just got that the publishers are going to increase the price on Monday……..

First of all - if $37 is all you have as a budget don’t spend it here.

This is not a system that you can follow and generate cash from immediately. But if Direct marketing is an interest of yours and you are looking to expand your knowledge on the subject then this is an entertaining read and listen. It’s full of anecdotes and stories and exposes quite a lot about the personality and character of Mr James.

The whole marketing approach of the 12 Month Millionaire is itself a study of marketing and worth exposing yourself to. That’s maybe worth the $37 on it’s own. In fact it really reminds me of the book published by Joe Karbo “The lazy Man’s Way To Riches” - the first direct mail book I ever bought. ( And still available at Amazon for $30)

I would say that Mr Karbo and Mr James may have had a lot in common from a marketing perspective.
I do think that you need to have a marketing machine in place already to take advantage of some of the stuff you’ll hear and read.

It seems to have hit a cord with marketers because by my last information about 4000 copies have already been sold.